2011年1月8日星期六
Better city, better life! _ listen Yu Xuan
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World Exhibition Hall is not just a display technology and products, and accompanied by the colorful, attractive spectacular scenery, set to daily life cannot experience, full of festive space become general members of the entertainment and consumer. World Expo is a gathering of people from all over the world gathered in one place, showcase their products and skills, praise their hometown and country. Expo set Dacheng of human civilization, with unmatched appeal to emotions. Such gatherings can be traced back to ancient times, as early as the fifth century a.d., Persian held the first exhibition of beyond Mart function. At the end of the 18th century, people began to think of organizing and Mart similar but only show not selling exhibition. And the World Expo in the modern sense originated in the mid-19th century on the occasion of industrial revolution germination. So far, the Expo has been held more than 40 major experience, four stages of development.Sai-
Designer: Wu Wing Kin. Past Expo logo and image has become a unique intangible assets, to become one of the world recognized heritage. Expo mascot, is not only important Expo image brand carrier, and reflects the World Expo held national, host city unique cultural charm, reflects the World Expo held in the State of national culture and spirit, it has become the world's most valuable intangible assets. "Mascot" as a representative of the host country characteristics of markers, is a symbol of national culture. It from all levels reflects the historical development of the host country, culture, ideology and social background, and in the political, economic, cultural and other spheres of communication play very important role. 2010 Shanghai World Expo mascots in design philosophy, efforts to achieve the following functions: (1) fully embody the culture of the host country for the 2010 Shanghai World Expo is held by China, the Shanghai global event, the contractor is the first time in developing comprehensive Expo held. Shanghai World Expo mascot design must include China's cultural characteristics, showing the spirit of Chinese culture, reflected the Shanghai World Expo-foreign cultural exchange features. At the same time, in line with China's laws and community public order and good customs requirements. (2) to give full expression to Shanghai Expo 2010 "better city, better life" theme of Expo 2010 Shanghai China mascot should be a topic presentation image carrier and visual identity, and successive World Expo or other international events have a mascot image in theme, design, and so there is a clear difference. Mascot image through creative and refined, design, concept elaboration, character set, actions, performances, and other means to fully express the Shanghai Expo 2010 "better city, better life" theme. Through vivid musical city mascot, urban interaction between people, profound expression of the footprint, the inherent relationship between dreams. Design ideas and concepts to clear and unique combination of topics, and easy to understand for the general audience. (3) has a product value of derivatives and the development of the 2010 Shanghai World Expo mascots should meet the "good, better understand, friendly, easy to use" principle, with products derived, market development and realisation of the image base, with awareness and application of strong characteristics, suitable for all kinds of toys, stationery, clothing, gifts, jewelry and other derivative products design and development. In the form of expression and technical means, apply to the plane, the solid and electronic media for dissemination and re-creation, applicable to the interpretation of the different carriers on topic and performance style. (4) and the emblem perfect for each other three years ago, the Shanghai World Expo was born three-in-arm stood together, to Chinese characters "world" as the prototype of the emblem. Emblem designer Shao-g. This makes known mascot to Chinese character for "person" is perfect for each other, and further highlighted the "people-oriented" of people's thoughts, strengthening the human and the Earth, man and the world of tightly coupled, deepening the theme of the Expo. Shanghai World Expo theme told the world that constitute the city's main body is, to create a better life is one of the principal, enjoy the wonderful healthLiving body are human beings, the State and society development to "people-oriented". Are cities in cells, and is the soul of the city, giving urban culture, personality and creativity. People, city, and the Earth three interlocking organic system, this relationship through a process of urban development. The reporter learned from Expo Bureau, mascot "haibao" to "people", contact the city and the Earth.Calendar
However this time Expo a strong business climate, the audience where they are, have lost the sense of celebration. Japan Osaka in 1970 in the first World Exposition, was held in Japan people call it the world's fair, "mankind's progress and harmony", the audience showed further to Japan after Tokyo Olympic Games, in all aspects of development and achievements that have benefited from this Expo, Japan in the future 10 years of economic development, has maintained strong momentum. 1985 Expo once again, the venue is in the new city of Tsukuba city, a distance of 50 km of the Tokyo new city of science and culture. Exposition of the theme: "the living and the environment, human and technology" at home. After a year, the city of Vancouver Canada, to commemorate the 100th anniversary, has organized a meeting to "transport" theme of the Expo. 1988 is the United Kingdom in Australia to establish settlements, bearing in mind the 200 anniversary of the day, Australia Brisbane Gold Coast in the eastern city organized a world exposition. This time the exposition of the theme "Science and technology in the era of leisure life." Embodies the humanity in today's highly developed science and technology of the era zhongxiu smell and entertainment. All around this theme out to sports, recreation, tourism, leisure, cooking, gardening, and so on various content to reflect the richness of human life. 1990 Japan Osaka organizing small AI class professional international flower Green Expo, theme is: "man and nature". Exhibit to the world of gardening for content, as a celebration of Osaka "new beginning" 100 anniversary. This exhibition comprises 82 countries participate, 55 international organizations and Japan provinces and large enterprises has established a separate exhibition or kiosk. A hundred times in Asia for major international horticultural Exposition, was a huge success. In 1992, is the 500 th anniversary of Christopher Columbus discovered America, to this end, the Government of Spain was held at the Seville World Expo, the fairCalendar
The Expo area of 478 million square meters, more than 100 countries participated. Audience of up to 60 million passengers, four great inventions of Chinese exhibition and series rockets, was rated "five star Pavilion". 1993 Korea Daejeon Expo, this is the first time in the world by developing countries of the World Exposition (authorized classes). Theme: "new way" of take-off. China Museum illustrates Astronautical Science and technology, the three gorges project, had received the audience of 350 000, most of the Hall, was named one of top five best Pavilion. 1998 Lisbon World Exposition in Portugal. In 1998 the United Nations approved the international year of the ocean, the exposition of the theme: "ocean-the future of wealth". In 2000, Germany Hannover Expo, theme "human, nature and technology", States and organizations a total of 172, as previous Expo exhibitor countries, regions and organizations the most. In 2005, Japan Aichi Expo, theme "nature's wisdom", is the most recently registered class World Expo, the Chinese Museum reception audience 570 million, up to the reception hall of the audience. In 2008, Spain Zaragoza World Expo, the water tower is the 2008 Zaragoza Expo attractions, Zaragoza City's highest building. Tower of the three themes in the Expo Hall, the exhibition "water: source of life" theme of the site, as this is also called the Tower Museum. China's first World Expo-China's first world's fair should be started in 1851 London Expo, China GuangEastern businessmen xurong village will own business "Wing Kee Lake silk" pretend 12 bundle, shipping to the United Kingdom has finally come to the fore of pressure, congratulating, have gold and Silver Awards. The Chinese Government for the first time since sent representatives to the national capacity to participate in World Expo is the 1876 world's fair in Philadelphia. At that time as China business representatives who told Lee Kyu, he is a wise and brave, have to, have backbone of Chinese, but drowned in the era of horses shackled. Lee Kyu wrote a book called the "around the Earth new catalogue, records the 1876 world's fair in Philadelphia, although he is a Chinese delegation in only one Chinese, but after all, this is the first time officially entered the World Expo. New China participated in successive World Expo from 1982 to the present, by the Chinese Government delegate, China International Trade Promotion Committee to cumulative 10 times on behalf of the State Organization China participated in the Expo Hall. The 1982 United States Knoxville "energy" Expo; 1984 United States New Orleans "water" Expo; 1985 Japan Tsukuba Expo "technology"; 1986 Canada Vancouver Expo "transportation"; 1988 Australia Brisbane "technological age of amateur live" World Expo; 1992 Italy Genoa "boats and marine" Expo; 1992 Spain Sevilla "discovery" of the era; the 1993 World Expo Korea Daejeon "new theme��the" Expo 1998 Portugal Lisbon "ocean-the future of a wealth of" Japan Expo 2005 Aichi World Expo "love the Earth". Which, in 1988, Brisbane, Seville in 1992 and 1993 Daejeon Expo, Chinese Museum, second was rated "five star Pavilion," once rated "best foreign Museum". China conferences World Expo, the international horticultural Expo 1.1999, Kunming International Horticultural Exposition; 2.2006, horticultural; 3.2010 years Expo; 4.2011, Xi'an international horticultural Expo 1999 Kunming International Horticultural Exposition level: 99 International Horticultural Exposition is organized by the international exhibitions Bureau (BIE) and the International Association of horticultural producers (AIPH) and duly registered A1 class professional Exposition. Topic: human and nature-the 21st century. Organizers: State Government by People's Republic of China, China's Yunnan province people's Government. Venue: Club-House is located in the North-East of Kunming city, Yunnan province from urban 4 kilometres from Kunming resort scenic area, extends cloud mountain village, East Village, liuhe stone grind out Masan South. Park South lower North high, the occupying a land area of 218 hectares, vegetation coverage 76.7%, of which 120 hectares of gentle for dense shrubs, water accounts for 10%-15%. The dense vegetation in the Club-House, abundant bushes and existing water Expo provides a healthy natural environment conditions. Exhibition duration: 99 International Horticultural Exposition in 1999 from 1 May to 31 October 1999, 184 days held. Exhibitors: 99 International Horticultural Exposition is the Chinese Government since the first time since the founding of the hosting of high specification world horticulture Expo. Is to show the world gardens and horticulture, economic, scientific, technological, and cultural achievements of a global event. Have attended this international horticultural exposition of China's national and international organizations up to 95, Asian 26, Europe 20, African American 8, 14, Oceania 1, international organizations, including 26, total 34 provinces (autonomous regions and municipalities) to participate in this grand event. Expected number of visitors will be more than 10 million passengers. Exhibition area: Expo Hall constitute including 5 indoor hall, that is, Chinese pavilion, International Pavilion, people and nature museum, large greenhouses, science and Technology Museum; six thematic zhanyuan, Arboretum, herb garden, bonsai Garden, bamboo garden fruits and vegetables, tea garden and Park; 3 large outdoor Pavilion, International Pavilion, China exhibition and business area. There are public services, including transport, customs, etc. 2006 horticultural 1 September 2004, the World Association of horticultural producers (AIPH) the 56th General Assembly formally approved the "2006" held in Shenyang international "category is a2 + B1 level specialized international exhibition, the exhibition will be held on May 1, 2006 to Oct. 31, 184 days organised, sponsored by the Liaoning Provincial Government, People's Republic of China Ministry of construction, People's Republic of China Ministry of Commerce, China International Trade Promotion Committee, Vice-Chairman of the people's Government, Shenyang, China Society of landscape architecture and Garden Association, locations in China, Shenyang qipanshan leisure resort. "International Horticultural Exposition" to Shenyang Botanical Garden has been built in southern and North of the building is being developed as the core area for construction and to the East and South, to expand the total planned area is greater than 5 square kilometers, is the various "International Horticultural Exposition" in occupies the largest scale. The construction of the "International Horticultural Exposition" will be divided into two sections, namely, the ornamental horticulture area and set aside. Concrete consists of four parts: one is the horticultural exhibition. This is the "International Horticultural Exposition" body and core, will meet the requirements on the basis of the AIPH for creativity and play. The building also includes Park main entrance square, two rooms of foreign (International Park and National Park), two indoor hall (integrated Museum and the tropical rain forest Museum), the twenty thematic Park, characteristic flower Street and Green Valley. Second, leisure and entertainment. That is, in the Botanical Garden on the East side of development area construction set, with plants and trees make the set of environment, art and entertainment organic combination of another type of garden style. Its attractions is the large square of the performance, but also the different countries of agricultural estate, large playground, children's playground, miniature world attractions group, the World Customs Street and studios, and other entertainment facilities. The third is the comprehensive services. Harmony with the landscape architecture as a organic whole, building content including visitors reception center, large parking, souvenir shop, flower trading center, food Street, cafes and bars, etc. Fourth exhibition activities. Will organise a variety of activities to attract domestic and foreign tourists. Including the closing celebrations, events, theatrical performances, show business, academic, contest awards and leisure activities, etc. Topics �� weHarmonious coexistence with nature and the nature, composition of our world. Human, intellectual, has the wisdom and emotions; it is natural, grass, is an animal, is landscape. The same is the life, the same as each other's environment and harmonious symbiosis, symbiosis can be had for the future. "We and the natural symbiotic harmony" propositions, is called, is an attitude, is an ecological civilization promotion material and spiritual of great wisdom, is the basis for sustainable human development and fundamental. The location of the "International Horticultural Exposition" 2006 China Shenyang international venue in Shenyang qipanshan scenery zone international. Area 20 km from downtown, Shen chess Highway (6 lanes), MA song Highway, set Tin adjustment shenfu road, Hoku and Shen Fu railway lines in this collection, traffic is very convenient. Qipanshan scenery zone international occupies an area of 190 km, landscapes, scenery is breathtaking, and foreign visitors claimed as the "original" Chinese landscape painting, "the international horticultural Expo" was built in the area of the Geometry Center "Shenyang Botanical Garden" on top of the site, by 2.46 square kilometres of the core zone and the background area 5 km. "International Horticultural Exposition" background area background area connecting city water system and core area, including a 0.6 km2 island. Background area will be built into a nature area, island built ecological bird island. "International Horticultural Exposition" core area "horticultural" 246 hectares of land, existing in previous international horticultural exposition of the largest sites.Sea
In the international large-scale activities in the design of the first to use the mascot of the text as a mascot design creativity, is an innovative, "haibao" from head to foot are full of meaning. Hair: the waves like rollover, appears to be a lively personality and point out the regional characteristics of the mascot of birth and the source of life. Face: cartoon cute expression, friendly and confident. Eyes: big, round eyes, full of hope for the future city. Colour: intense inclusive, imagination, and represents wisdom, symbol of hope and full development potential in China. Body: round body, showing a harmonious life happy feelings, cute and smart. Fist: tilted the thumb, is the world friend of praise and welcome. Bigfoot: firmly stand on the ground and become enthusiastic open arms of the strong support that China has the ability and determination to doGood World Expo. Mouth: always smiling, always "Hey-Hey ��" sound, that friendly, easy-going, and four invitations to people. Volunteers symbol of Shanghai World Expo 2010 Shanghai World Expo volunteers mark the body of the "heart" of Chinese characters, English lettersOn
And Expo emblem "," analogous to that in the present Chinese cultural individuality at the same time, volunteers use the "heart" and "heart". "V" is the English "Volunteer" first-letter, explains mark represents groups, giving them a clear meaning; flying doves on behalf of Shanghai, but also a symbol of peace and friendliness, the olive branch the implied meaning of sustainable development and would like to pass the "better city, better life" theme of the Expo. Rainbow colors, upwind dancing Ribbon, is call of Shanghai enthusiasm. Shanghai World Expo volunteers main slogan "the world in your eyes, we are by your side." At Your Service at EXPO Shanghai World Expo volunteers at Deputy slogan, is willing to, I Will Help My, My, My Joy city has me more cute Our City, Your Joy in 2010, 2010, We ' re Together as One of Shanghai World Expo volunteers clothingOn
Shanghai Expo area volunteer uniforms unveiled show "world in my heart". Shanghai World Expo Ambassador Jackie Chan, Lang Lang, Yao Ming China 2010 with three new Ambassador of the piece by their performance of a song entitled "urban" song music video in the first episode here. Jackie Chan attended the Expo was here for relocating residents of literature table Expo, world-wide promotion Expo, mobilizing people to participate in Expo, he and all the people looked forward to the arrival of the Shanghai World Expo. Yao Ming in the film to the Shanghai World Expo theme and desire: "better city, better life; Expo, let Shanghai more exciting; you, let the world be more successful!" in Jackie Chan, Yao Ming, Lang Lang, United Kingdom singer Sarah Brightman, Japan �� table tennis players, as well as the Valley village fuyuanai new Division, xiaoxiao Yoriko, and a number of domestic and foreign celebrities as Shanghai World Expo ambassadors overseas promotion. Shanghai World Expo volunteers songs songs: World (song of the Shanghai World Expo volunteers) artist: Jing's album: Shanghai World Expo volunteers song company: Shanghai World Expo organizing Committee language: Mandarin: 2010.1.20 "by your side" (song of the Shanghai World Expo volunteers) lyrics: composer: Ho Muyang: Wang Ping long lyrics: a hug a world your world is we hug hug very very small world world far very close embrace the world embrace a smile one world your world is our smile smiling is a world of love is astringent and sweet world smile smile world in your eyes we you smiling and I started a warm love world smile vast unbounded embrace beyond all your love is our world a smile one world your world is our smile smiling is a world of love is astringent and sweet world smile smile world in your eyes we you smiling and I started a warm love world smile vast unbounded embrace beyond all your love is our world, our world is in your eyes you smiling and I started a warm love world smile vast unbounded embrace beyond all your love is our world a smile one world your world is our smile recognizes the participation of the countries and organizations of the Shanghai World Expo international exhibition work smoothly, as of September 23, 2009, there were 192 countries and 50 international organizations confirmed to participate in Shanghai World Expo. The following is a confirmed Exhibitor countries and international organizations. Africa (51): Algeria, Burundi, Togo, Eritrea, Cape Verde, Congo (Brazzaville), Guinea, Comoros, Lesotho, Mali, Mauritania, Seychelles, Equatorial Guinea, Nigeria, Djibouti, Benin, Central African Republic, C?te d'Ivoire, Angola, Egypt, Senegal, Tanzania, Zimbabwe, Zambia, Namibia, Sudan, Kenya, Morocco, Gabon, Cameroon, Rwanda, Tunisia, Sierra Leone, the Democratic Republic of Madagascar, the Democratic Republic of the Congo, Uganda, Ethiopia, Mauritius, Niger, Mozambique, Guinea-Bissau, Liberia, Chad, Somalia, Ghana, Botswana, South Africa, Libya, Malawi, Burkina Faso, the Gambia Americas (35): Cuba, Canada, Dominica, Bolivia, United States, Costa Rica, Guatemala, Trinidad and Tobago, Uruguay, Argentina, Chile, Peru, Guyana, Haiti, Jamaica, Suriname, Venezuela, Ecuador, Grenada, Mexico, Nicaragua, Brazil, Antigua and Barbuda, Barbados, Dominica, El Salvador, the Bahamas, Panama, Paraguay and Honduras, Belize, Saint Lucia, Saint Kitts and Nevis, Saint Vincent and the Ding, Colombia (42) in Europe: France, Netherlands, Monaco, Switzerland, Ukraine, Italy, Spain, Hungary, Germany, Croatia, United Kingdom, Bulgaria, Poland, Luxembourg, Belgium, Albania, Lithuania, Montenegro, Moldova, Belarus, Russia, Portugal, Serbia, Finland, Greece, Czech Republic, the former Yugoslav Republic of Former Yugoslav Republic of Macedonia, Romania, Ireland, Austria, Denmark, Sweden, Norway, San Marino, Slovakia, Estonia, Bosnia and Herzegovina, Iceland, Malta, Slovenia, Latvia, Liechtenstein Asia (48): China, Pakistan, Bahrain, Cambodia, Mongolia, Nepal, Sri Lanka, Tajikistan, Turkmenistan, Singapore, Viet Nam, Myanmar, Kazakhstan, Kyrgyzstan, Uzbekistan, the Philippines, Malaysia, Laos, Yemen, Japan, Saudi Arabia, Palestine, India, Indonesia, Korea, Brunei, Lebanon, Georgia, Bhutan and Thailand, Iraq, Oman, Iran, Maldives, Afghanistan, Bangladesh, the United Arab Emirates, Syria, North Korea, Jordan, Israel, Qatar, Kuwait, East Timor, Armenia, Azerbaijan, Turkey, Cyprus Oceania (16): New Zealand, Australia, Papua New Guinea, Vanuatu, Palau, Tonga, Micronesia, Samoa, Fiji, Cook Islands, Niue, Solomon Islands, Tuvalu, Kiribati, Marshall Islands, Nauru international organizations (50): the EU, the CIS Executive Committee, the Organization of the United Nations Convention on biological diversity, the World Tourism Organization, UNIDO, World Bank, the United Nations, the World Water Council, the United Nations Framework Convention on climate change, the League of Arab States, the Organization for economic cooperation and development, the International Federation of Red Cross and Red Crescent societies, the African Union, the World Meteorological Organization (WMO), the South Pacific Tourism Organisation, UNESCO, the Pacific Islands Forum, World Trade Center Association, Boao Forum for Asia, the Caribbean Community, the Caribbean Development Bank, UNICEF, WWF, the United Nations Population Fund, COMESA, United Nations High Commissioner for Refugees (UNHCR), the International Telecommunication Union, international information development network, French National Business Forum, the Global Environment Facility (GEF), the World Health Organization, the International Energy Agency, UN-Habitat, the United Nations Conference on trade and development, the world United Cities and local governments, ASEAN, EUMETSAT, Earth observation, the United Nations (FAO), International Atomic Energy Agency (IAEA), International Maritime Organization, UNAIDS, the United Nations Capital Development Fund, the United Nations Environment Programme, the world intellectual property organization, public transport International Association, International Museum Association, the international network for bamboo and rattan, the World Trade Organization, the Shanghai Cooperation Organization of Shanghai World Expo "urban" topic generation process and specific content: better city, better life (Better City, Better Life) this is China's bid to host the 2010 theme. This is also the United States since 1933 Chicago world's fair for the first time since the Expo theme of the first occurrence of "urban" topic. Expo 2010 Shanghai China's bid for the work leading Group Office of the press conference here introduced the "urban" theme of production and specific content. Deputy Director of Shanghai Municipal People's Government Development Research Center of Zhu linlei Chu said: "this is a unique, I believe it will lead to both developed and developing countries, all of the small city of widespread interest. "He also refers to the ancient Greece the philosophy of Aristotle's words:" people came to the city to life, people living in cities is in order to live better. "Zhu linlei Chu serves as the" bid "leading Group Office of the Deputy Director. He stressed that the city is the symbol of human civilization, but the ancient, medieval, industrial and post-industrial society, in different stages of development, the "city of" growing, urban life is no longer as they imagine a bright future. At the same time, the 21st century is the century of the city, it is expected that by 2020, the world is about two-thirds of the people living in cities, to information technology as the representative of the arrival of the knowledge-based economy, prompted the city to become the leading global competition, world cities, big city will become a new round of urbanization and economic development of the engine. Therefore, a "City" as the theme of the Expo, on the human exploration of the development in the 21st century is very meaningful. According to reports, "better city, better life" theme, the 2010 also expand multiple subtopics, including urban multicultural fusion, new economic prosperity of city, city of science and technology innovation, beautiful urban community of remodeling and urban and rural, urban migrants, etc. Because "urban" broad topics, covering economic, cultural, scientific, technological, accommodation, transport, environmental protection, life and so on, is bound for the international exchange and cooperation with a full range of opportunities, any countries and cities, as well as various organizations, individuals can participate to jointly build a better home for the future of humanity. It is understood that the 2010 Shanghai World Expo will be the subject of the international exhibitions Bureau recognized and highly value, is considered "very attractive". At home, people are also on this subject had a keen interest in January last year, around the city "-for a better life" theme, the Shanghai World Expo's bid for the Office to the community call for bid for posters and slogans, just a few months, it has received from all 26 provinces bidding slogan 6141, bid poster 467.
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